Excellent Advertising

Author: Jim Aitchison (Australia)
Publisher:
Publish Date: 2005-12-01
Features: This book is destined to be a must-read for every industry professional or aspiring one. It is also absolutely essential for clients who want to know how their money is being spent and wish to make every dollar count more effectively (Note: For the latter, they must admit they haven’t fully grasped all the circumstances yet; otherwise, this book might not be necessary for them to read). It’s a guide that walks you through creating exceptional print advertising, covering everything from how advertising works and how brand shaping methods evolve to how to generate creative ideas and how to write and design campaigns. This book is written for the thousands of young people in the advertising industry who crave guidance and inspiration to produce "big ideas." It’s a must-read for those struggling in the business world and those dreaming of entering this field. It holds immeasurable value for any client. If you believe in advertising, this book is your "Bible"!