Author: (English) The Economist
Publisher:
Publish Date: 2005-11-01
Features: Exchange limited time for unlimited knowledge, quickly grasp the pulse of the next wave of business opportunities! This book selects 4 essential, must-read articles from The Economist, picks out 545 timely, necessary marketing terms, and explains key marketing knowledge in a vivid and engaging way, covering topics from relational marketing, cross-selling to viral marketing, etc. At the same time, the book includes 4 practical insights to extend your reading and strengthen your marketing knowledge, guiding readers to discern the future of marketing.
Marketing Wisdom Classic
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