E-commerce website planning, construction and management

Author: Li Zheng
Publisher:
Publish Date: 2006-01-01
Features: This textbook is specifically designed for vocational colleges and polytechnic schools. The book focuses on the planning, construction, and management of e-commerce websites, systematically introducing the fundamental theories, basic technologies, and practical techniques of e-commerce website development. It emphasizes the actual process of creating e-commerce websites through examples, with a strong emphasis on the planning and design philosophy of business websites. The book is easy to understand and particularly suitable for beginners to learn step by step. The book consists of 8 chapters, divided into three main parts: Part 1 introduces basic concepts of e-commerce, as well as general methods for analyzing, planning, and designing e-commerce websites; Part 2 provides case studies to illustrate the general development process of e-commerce websites; Part 3 covers the maintenance and management of e-commerce websites. At the beginning of each chapter, a summary of the chapter's learning content is listed, and at the end, there is a chapter summary along with practical cases. By combining cases with theoretical knowledge, readers can better understand and master the content. The book has a broad scope, strong practicality, and moderate theoretical difficulty, making it suitable not only for vocational college and polytechnic school students but also for enthusiasts of e-commerce website development and individuals preparing for the National E-commerce Professional (Intermediate) Vocational Certificate Examination... The book focuses on the planning, construction, and management of e-commerce websites, systematically introducing the fundamental theories, basic technologies, and practical techniques of e-commerce website development.