Hold onto every inch of land.

Author: (USA) Fisher
Publisher:
Publish Date: 2005-11-01
Features: Everyone negotiates with others every day. Negotiation is a fundamental way of seeking what you need from others, and it is a mutual exchange of seeking solutions when there are both common and differing interests between the negotiator and the other party. This book introduces the method of principled negotiation. The "principled negotiation approach" introduced in the book, developed by the Harvard Negotiation Project, seeks solutions based on the objective facts of the matter and suggests that both parties strive for a "win-win" outcome. This negotiation approach allows you to get what you want without losing your composure, making you fair and reasonable while also protecting yourself from being taken advantage of by the other party.