Event Management

Author: Wang Yongjia
Publisher:
Publish Date: 2005-12-01
Features: Event management is an emerging field of management science with interdisciplinary and cross-industry characteristics. This book is a Chinese edition of event management that comprehensively analyzes the essence of event management from aspects such as research, design, planning, coordination, and evaluation. It incorporates numerous case studies throughout the text, enabling readers to grasp the system of event management in a relaxed and enjoyable manner. As a brand-new and attractive career blueprint, event management is a field that everyone can aspire to. This book is suitable for managers from various industries, individuals engaged in teaching and research in management, students from universities and colleges, and anyone with an interest in event management.