Management Communication Theory and Practice

Author: Wang Jianmin
Publisher:
Publish Date: 2005-12-01
Features: "Management Communication Theory and Practice" is a textbook developed to meet the needs of higher vocational education. Since the focus of higher vocational education is on sufficient knowledge and prominent skills, the content of this textbook is designed based on a competency system rather than a knowledge system. According to the characteristics of higher vocational education and the nature of the management communication course, this textbook covers 10 chapters around nine core competencies, including: Communication and Management Communication (Knowledge Foundation), Interpersonal Communication (Interpersonal Communication Skills), Organizational Communication (Organizational Communication Skills), Oral Expression (Oral Expression Skills), Written Communication (Written Communication Skills), Nonverbal Communication (Nonverbal Communication Skills), Listening Skills (Listening Skills), Team Communication (Team Communication Skills), Meetings and Interviews (Meeting Skills), and Negotiation Skills (Negotiation Skills). Each core competency includes specific skills, such as in Organizational Communication Skills, which covers the ability to communicate with subordinates, superiors, peers, and external stakeholders. In terms of content organization, this textbook adopts a modular design of "Knowledge Foundation – Method and Skill Development – Practical Ability Training," integrating competency development throughout the course content to achieve an organic unity of knowledge learning and skill enhancement.