Competition Era Newspaper Strategies: Trends and Countermeasures

Author: Liu Peng
Publisher:
Publish Date: 2005-11-01
Features: The Chinese newspaper industry is currently in a time of great transformation and frequent hotspots. However, due to the lack of clear reform objectives and a solid foundation of professional values, it also exhibits fragmented contradictions, troubles, and chaos, urgently needing timely sorting out, explanation, analysis, and prediction both in theory and practice. This book is a summary of the author's recent focus and reflections on the reform and development of the Chinese newspaper industry.