How to deal with the media

Author: Li Renhu
Publisher:
Publish Date: 2005-11-01
Features: This book starts by introducing the characteristics of the media, analyzing the purpose and motivation behind media coverage. It provides an in-depth exploration and summary of how different groups—such as officials, spokespersons, entrepreneurs, public officials, experts, scholars, celebrities, influential figures, and ordinary people—should interact with the media. It teaches you how to control the media, how to defuse crises, leverage opportunities, achieve results with less effort, and ultimately accomplish your goals.