Modern Enterprise Management

Author: Lü Dianping
Publisher:
Publish Date: 2005-10-01
Features: Henry Fayol, a renowned French management scholar, believes that "management is planning, organizing, commanding, coordinating, and controlling." Herbert A. Simon, an American management scholar, thinks that "management is decision-making." Harold Koontz and other American management scholars argue that "management is guiding human and material resources into dynamic organizations to achieve their goals, thereby satisfying the service recipients and providing the service providers with a high level of morale and sense of achievement."
Combining years of teaching and practical experience, the author of this book integrates the fundamental principles of management with practical enterprise management practices to compile the textbook Modern Enterprise Management. The language is easy to understand, supplemented by real-world cases, combining theory with practice to facilitate readers in comprehending and applying the learned theories. It is suitable as a textbook for undergraduate and graduate students of non-economic management majors in higher education institutions, as well as a reference for business management personnel and individuals interested in business management.