P&G at the crest of the wave

Author: (USA) David Dell
Publisher:
Publish Date: 2006-01-01
Features: The world-renowned brands of Procter & Gamble, such as Tide, Crest, and Pampers, are familiar to us. The brand building and management of Procter & Gamble have become a model for all businesses worldwide to learn from. This book summarizes the experience of Procter & Gamble in brand building and management over its 165-year history, and also tells the untold stories behind the success of Procter & Gamble. It is currently the only book officially published by Procter & Gamble that reveals its brand management and business strategies. (USA) David Dell