Chain competition strategy

Author: Wang Zhen
Publisher:
Publish Date: 2005-10-01
Features: To summarize the new achievements in the research of Chinese marketing and planning professionals since the reform and opening-up, and to promote the development of marketing and planning theory and practice in China in the 21st century, this book is one of the large-scale series "China Marketing and Planning Elite Forum." It aims to build a cultural system for local marketing and planning, focusing on the crystallization of elite wisdom and practical insights. It attempts to establish a monument for the 20-year exploration of Chinese marketing and planning elites, and to provide a brand-new, practical, and excellent textbook for the management personnel, marketing and planning professionals, and students of universities and colleges in millions of Chinese enterprises.