Pharmaceutical and Health Product Marketing Management and Innovation

Author: Chen Zhihuai
Publisher:
Publish Date: 2006-01-01
Features: To summarize the new achievements in the research of Chinese marketing and planning professionals since the reform and opening-up, and to promote the development of marketing and planning theory and practice in China in the 21st century, this book is one of the large-scale series "China Marketing and Planning Elite Forum." It aims to build a cultural system of local marketing and planning, focusing on the crystallization of elite wisdom and practical truths. It attempts to establish a monument for the exploration of Chinese marketing and planning elites over the past 20 years, and to provide a brand-new, practical textbook for millions of managers, marketing and planning professionals, and university and college teachers and students in China. Based on the rich practices of numerous elites, this book summarizes, refines, and organizes the successful experiences in Chinese marketing and planning, condensing the true insights of Chinese marketing and planning elites. It is a practical guide for developing China's market economy.