Management

Author: Zhou Zengduo
Publisher:
Publish Date: 2005-11-01
Features: This book is written in accordance with the requirements of the core courses in business management under the "Reform Plan for Teaching Content and Curriculum System in Higher Education Towards the 21st Century" by the Ministry of Education. It is currently the most influential management textbook in China. Building upon the many strengths of the previous edition, this version presents the content in a more concise and lively manner. The entire book reflects the latest advanced achievements in both theory and practice of the world's management discipline (mature management practices and theories developed after the 20th century). It also reflects the direction and challenges of management system reform in the context of global economic integration and China's entry into the WTO (adding a chapter on global management, with chapters and cases featuring the practices of successful enterprises from various countries). Additionally, it highlights the characteristics of Chinese culture and Chinese management.