Organizational Behavior

Author: Hu Junchen Yang Yongkang
Publisher:
Publish Date: 2002-07-01
Features: After China's entry into the World Trade Organization (WTO), enterprises face increasingly fierce market competition and challenges. To enable enterprises to outperform competitors and grow continuously, sheer ambition is not enough; corresponding skills are also required. Mastering knowledge in organizational behavior is one such skill for entrepreneurs. Based on the theories of organizational behavior, this book primarily explores the main research findings and actionable methods of contemporary organizational behavior from the perspective of enterprise organizations. The content covers topics such as an introduction to organizational behavior, research methods in organizational behavior, characteristics of future organizations, the foundations of individual behavior, cognition and emotion, individual attitudes and values, individual needs and motivation, group psychology, team building and team management, information communication, conflict and its management, leadership behavior, organizational structure, organizational culture, and organizational reform. The book is also equipped with several case studies. It can serve as a textbook for management schools, business schools, and psychology departments, particularly suitable for MBA teaching. It is also available for reference and application by managers of various organizations.