Chief Entertainment Officer: Turn business into entertainment, turn entertainment into business

Author: Wen Shuo
Publisher:
Publish Date: 2005-11-01
Features: Turning business into entertainment and entertainment into business, he is the entertainment economist of China—Wen Shuo. The fundamental ideas discussed in this book, based on the author's experience and insights in the industrial sector, are believed to accurately capture the pulse of the current entertainment economy. Regarding his advocacy, both entertainment and non-entertainment enterprises will have their own perspectives and takeaways. The book is divided into five parts. Part one introduces the interview content about the entertainment economy conducted by media such as newspapers and television stations with the author. The second part presents six successful cases of the author in entertainment marketing planning. The third part introduces the author's research achievements in the entertainment economy in recent years, reflecting his unique perspective and innovative viewpoints. The fourth part showcases reports and evaluations by media such as newspapers and websites on the author's distinctive ideas about the entertainment economy. The fifth part presents the author's analysis of the current state of the musical theater market, as well as his exploration and achievements in this field. This book challenges the traditional shallow understanding of "entertainment" and provides a golden key for the knowledgeable to open the door to corporate marketing and branding.