Whole Brain Selling: The Bible for Cultivating Sales Geniuses

Author: Tony Buzan (UK)
Publisher:
Publish Date: 2006-01-01
Features: This item is a pre-order and all items in your order will be shipped around November 24. Recognized as a revolution in one-time sales by the authoritative U.S. magazine Business Week. The 10 must-read reasons:
· A book that truly applies the power of the brain to sales and aligns with the essence of sales.
· The only book in the world that trains "right-brain thinking."
· A recognized revolution in the sales field worldwide, translated into 26 languages.
· A global bestseller for cultivating "sales geniuses," with 1.5 million copies sold worldwide.
· Over 250 million people worldwide have applied it.
· A new sales mind map to help you remember all customer information.
· A new approach to using brainpower to enter the customer's mind and thoughts, understanding their thoughts and desires.
· Recommended by the U.S. Department of Labor as a "book for all institutions and families."
· A must-read for sales elites at famous companies such as IBM, Acer, Honda, BMW, and Rolex.
· 94 full-brain sales techniques to train, making rejection non-existent.
I have set up a full-brain sales mind map for every distributor in South America, including Acer's sales, goals, market share, and main competitors.
—Sales Director of Acer Miami, Louis Vicky
I use full-brain sales to enhance salespeople's understanding of Acer products and competitors' products.
—President of Acer Miami, Max Hong
Using this method, I condensed an entire engineering manual into a 25-foot-long paper, shortening the learning time from years to just a few weeks, saving Boeing about $110 million in training costs.
—Dr. Stanley of Boeing, USA
Are you struggling to break through the bottleneck in your sales career, with your sales experience becoming a constraint? Are you searching for sales tools and methods that will surprise and excite you? Do you hope to master the secrets of becoming a sales genius and a true sales leader? Full-Brain Sales, a book that truly aligns with the essence of sales, reveals the truth about sales:
· Over 90% of a customer's purchase decision depends on the right brain rather than the rational left brain.
· Customers usually forget 80% of the content of your sales meeting, and this content is crucial to your success.
· The sales psychology matrix will achieve successful sales, making customers remember you and have them say the advantages of your products and services themselves.
· Ask detective-like questions to uncover the customer's true needs and achieve mutual benefits.
The book is divided into four parts. Each part is self-contained, and readers must master it before moving on. If you have no prior sales experience, we have provided the basic rules of sales in the appendix of Part . Even if you are an experienced professional salesperson, you will find some new information in Chapter 1. A series of quizzes in the book will help you assess your existing knowledge and work level. Part of the book proposes a method for in-depth learning of the "art" and "science" of sales. You will also learn how to become an information expert in this evolving global knowledge economy. One of the book's features is the revolutionary integration of new communication and sales concepts. You will learn sales secrets from the masters who have worked with us for years. When you apply this groundbreaking research to your sales activities, you will travel from the neuroscience lab to the critical four feet—the distance between the salesperson and the customer. We believe you will enjoy the stimulating sales journey provided in the following chapters. As you continue to explore, develop, and better utilize your extraordinary creative brain, you will become a "super sales self."