Escape from cold water

Author: Wang Lei/Thomas Peters #12539;Peter
Publisher:
Publish Date: 2004-05-01
Features: 320 renowned business schools in Europe and America have adopted this book as the primary reading material for manager training courses. 428 companies in the Fortune 500 have selected this book as their internal employee training. This is a new work by management master Thomas Peters. Through the rapid response of a frog to an unexpected crisis, the book proposes five core principles for corporate survival and development: Thinking, Target, Diligence, Calmness, and Opportunity. The operating environment of a company is generally in slow change, with sudden shocks being the exception. In such slow changes, it is easy to lose efficient vitality and fail to sense the change, much like a frog in gradually heating water—eventually being scalded by the "hot water." This book will teach you how to detect subtle changes, how to cope with slow decline, and what qualities you should possess, why you need these qualities, and how to develop them. In summary, it is about how managers can always maintain efficient vitality.