Analysis of Business Practices and Key Operational Points for High-Growth Catering Enterprises

Author: Wang Jing
Publisher:
Publish Date: 2005-11-01
Features: Some catering enterprises are like wild animals, demonstrating extraordinary survival skills in their self-sustaining existence; while others are like shooting stars, swiftly passing across the sky and disappearing. The greatest disparity between the two lies in their business strategies. Those with superior skills can sell tomatoes at fruit prices, whereas those with clumsy methods leave their fragrant offerings unnoticed despite their allure. This book is based on vivid and lively case studies, vividly recreating the successful business strategies of high-growth catering enterprises. It allows you to appreciate the color, aroma, and taste of delicious dishes with your eyes, and to savor the sweetness, bitterness, and sourness of successful business operations with your heart. Thirty high-growth catering enterprises will tell you: talent is the wind that propels the sailboat forward, culture is the thread that links the pearls, brand is the enchanting beauty, innovation is the root of a flourishing tree, details are the weapon that trips an elephant, marketing is the magic wand of the undefeated general in the horse race, and models are the genetic code that determines life and death.
A hospitable host makes the barbecue fragrant. — Benjamin Franklin
All of our hotels are actually selling a special commodity — service. — The Father of Modern Hospitality, Hiltler
Profitable restaurants are those that offer menus that meet market demand. They infuse ordinary menus with charm to attract customers' favor. — American scholar Donald F. Kuratko
The domestic franchise market itself has not yet matured and still has a significant gap compared to international standards. Some businesses do not prioritize brand building and are develop franchises to make money. — Secretary-General of the China Chain Store & Franchise Association, Pei Liang
With the rationalization of consumer concepts, the future service industry must focus on refinement. The current catering industry is in a phase of "homogenization," but the only way to win in the future lies in mastering the details of service. — Member of the Catering Committee of the Guangdong Food Industry Association, Liang Lan
Eating is a eternal theme in human society. Our study, work, marriage, and family life, birth and death are all closely related to "eating." In the hearts of the people, the position of "eating" is truly unparalleled. Proven with elegant language: "The people rely on food for sustenance," and nothing in this world is greater than "Heaven." With modern humor: "People eat to live, and people live to eat. What is more valuable than a person's 'life' in this world?" Thus, the status of the catering industry has risen dramatically. In 2004, China's catering industry achieved a total retail sales of 748.6 billion yuan, an increase of 133 billion yuan from 2003, with a year-on-year growth rate of 21.6%. It has achieved double-digit high-speed growth for 14 consecutive years. The growth rate of the catering industry was 8.3 percentage points higher than the growth rate of the total retail sales of social consumer goods in the same period, accounting for 13.9% of the total retail sales of social consumer goods and contributing 21% to the growth of the total retail sales of social consumer goods, driving the growth of the total retail sales of social consumer goods by 2.79 percentage points. The catering market is like an attractive cream-filled fruit cake, tempting and making one's fingers itch to try it.
There are no two entrepreneurs exactly alike, which determines that each successful enterprise has its unique personality and style. For example, Qiao Jiangnan can serve Chinese cuisine in a Western style, introducing Sichuan dishes to high-end Western restaurants; Mo Cuo Men can tell a love story, allowing people to savor purity while eating; Lvyin can have father and brothers working together to make the Western restaurant thrive; Jieerta can turn small cold skin into a national chain and become the "King of Cold Skin."
This book is divided into seven chapters:
Chapter 1: Talent is the treasure trove of the enterprise. Talent is the wind that propels the sailboat forward. Without talent, catering enterprises are doomed to run aground.
Chapter 2: Culture is the new trend of development. Culture is the thread that links the pearls. This thread may be ordinary, but it releases the brilliance of the pearls.
Chapter 3: Brand is the productivity of the enterprise. Brand is the enchanting beauty. A good brand can captivate everyone and attract countless customers.
Chapter 4: Innovation is the life of the enterprise. Innovation is the root of a flourishing tree. Without this root, the glory of the enterprise can only be temporary.
Chapter 5: Detail management is the guarantee of success. Details are the weapon that trips an elephant, revealing rare value.
Chapter 6: Marketing is the foundation of competition. Marketing is the magic wand of the undefeated general in the horse race, capable of transforming the ordinary into the extraordinary.
Chapter 7: Business models are the prerequisite for development. Models are the genetic code that determines life and death, shaping the direction of enterprise development.
This book focuses on 30 classic cases of high-growth catering enterprises in the market. By introducing the entrepreneurial journeys of the entrepreneurs, the business characteristics of the catering enterprises, and the distinct "winning methods" of each "winner," it proves the significance of the seven theoretical points in business operations. The principles are explained in a simple and profound manner. Additionally, to facilitate reading, each case is summarized with key success points listed in form for easy understanding. At the end of each section, classic quotes from renowned figures are included to provide readers with a wake-up call. After reading this book, you will discover that high-speed growth is no longer out of reach. You now hold the key to unlocking the door to success. Reach out! Tear away the veil of ignorance!
Editor