Restaurant brand building

Author: Dai Bin
Publisher:
Publish Date: 2005-11-01
Features: This is a specialized book on hotel brand building, covering all aspects of the topic: it includes a review of the history of hotel brand building, as well as reflections on brand building under modern economic conditions; it features strategic-level planning for hotel brand building, as well as operational-level techniques; it summarizes the experiences of internationally renowned brands, and also provides analyses of outstanding domestic brands. This book offers certain insights for the theoretical development of hotel group operations in China.