National Image Communication

Author: Zhang Kun
Publisher:
Publish Date: 2005-11-01
Features: This book is a specialized work dedicated to exploring foreign publicity and communication, aiming to construct an ideal Chinese national image in the context of globalization. It proposes unique and innovative insights in the discussion of foreign publicity and communication patterns, such as the necessity to "establish a new concept of global communication," "strategies of news media in shaping national image," and "building a high-trust, high-quality foreign communication system." These perspectives provide strong academic and theoretical support for advancing reforms in China's foreign publicity and communication, as well as for the establishment of "International Communication" courses in university journalism and communication departments, research topics, and the implementation of the news system, among other areas. It forms part of the "Global Communication" series alongside works such as Distorted Media (by Li Xiguang), Sino-Western Journalism and Communication: Conflict, Integration, Coexistence (by Gu Qian), and Contemporary Foreign Communication (by Guo Ke). This series serves as both academic in the field and a guiding textbook for "International Communication" courses.