10 Marketing Tools You Can't Miss

Author: Sun Liwu
Publisher:
Publish Date: 2006-01-01
Features: Currently, market competition is becoming increasingly fierce, and the selection and application of marketing tools and methods are of great significance to the survival and development of enterprises. Therefore, all companies hope to adopt effective, fast, practical marketing tools and methods to achieve the goals of expanding influence and increasing sales. From this book, you can learn:
· Dell's one-to-one marketing;
· IBM and Microsoft's relationship marketing;
· Coca-Cola's global localization marketing;
· Starbucks' experiential marketing;
· McDonald's and KFC's franchise marketing;
· Procter & Gamble's brand marketing;
· Kongfu Home Liquor's cultural marketing;
· Amazon's online marketing;
· Mengniu's integrated marketing with "Super Girl Voice";
· Walmart's green marketing.
This book introduces 10 important marketing tools in marketing theory and practice, including one-to-one marketing, relationship marketing, global localization marketing, experiential marketing, franchise marketing, brand marketing, cultural marketing, online marketing, integrated marketing, and green marketing. It lists the successful cases of various marketing tools, analyzes their respective applicability, and focuses on discussing the specific application methods and operational techniques of each marketing tool. This book is suitable for corporate marketing managers and marketers, marketing professionals, MBA students, and management consultants.