Gold-level Salesperson Comprehensive Training

Author: Zhang Huiting
Publisher:
Publish Date: 2006-01-01
Features: Under the guidance of the marketing concept of "flattening the channel and scaling the terminal," as a "professional terminal person" who "connects production enterprises and sales enterprises, and bridges customers and sellers," the importance of sales assistants is becoming increasingly prominent. This book is a practical guide that teaches through practice, allowing readers to learn and apply immediately. The author has worked in the sales departments of many well-known companies, possessing a solid theoretical foundation and extensive hands-on experience. They have visited over 50 cities in 24 provinces, municipalities, and autonomous regions, conducting more than 200 sales assistant training sessions. This book is a crystallization of the author's theory and practice, integrating their empathetic observations of sales assistants and their authentic experiences in the frontline market, making it a "blessing of the sunflower" for sales assistants to improve themselves. By carefully reading this book and flexibly applying its techniques, you are sure to become a top-tier sales assistant. Mr. Zhang Huiting has been deeply involved in frontline business operations for many years, and his rich marketing experience makes this book highly operational. — Jiang Yunfei, Director General of Renrage Consulting Group
Mr. Zhang Huiting's meticulous observation of terminal operations, his vivid and humorous explanations of terminal sales assistants, and his effortless command of terminal battlefield tactics make the work of frontline sales assistants simple, effortless, and efficient. — Huang Xiaonian, Senior Editor of the Sales & Management Magazine
Mr. Zhang Huiting's terminal marketing thought system is unique, and his works are truly practical treasures that Chinese local enterprises and marketers urgently need. — Jiang Zhaofa, Senior Editor of Huaxia Marketing Network
This book is highly instructive for retail supervisors and sales assistant supervisors in improving their work capabilities. — Tan Ke, Northern Regional Marketing Manager of ACA North America
In the fierce market competition, sales assistants are the connecting manufacturers and sellers, as well as the bridge between sellers and customers. Their status and importance are self-evident. Currently, manufacturers and sellers attach great importance to sales assistants. However, the current situation is that most sales assistants only have a secondary education and have limited knowledge of sales, product, and customer psychology, resulting in low efficiency and effectiveness. Therefore, improving the professional level of sales assistants to enhance sales volume, effectively collect market information, and build brand image has become the top priority for sales managers. This book is based on the author's years of sales assistant training and is divided into six parts: sales assistant role positioning, basic professional knowledge, sales techniques, customer psychology, operational techniques, and management and evaluation. The books numerous cases based on the author's personal experiences, allowing readers to grasp the relevant theories and techniques with a smile, thereby growing into top-tier sales assistants. Additionally, the book appendixes a large number of management systems and forms from well-known companies, making it highly targeted. This book is suitable for frontline sales assistants, sales trainers, and sales managers.