Redefine (Business Excellence in the Era of Turbulence)

Author: Tom Peters
Publisher:
Publish Date: 2004-09-01
Features: Tom Peters, known for his "mouth-to-mouth" approach, partnered with DK Publishing, renowned for its creative visual style, to reinvent the face of business books. Bright colors, clear charts, and striking layouts stand in sharp contrast to the dizzying text tables of traditional business literature. What you see is a non-manual book that keeps pace with our rapidly changing world. Join the discussion on Rethinking! This is Tom's book in the past four years, covering the various issues he has pondered over this period. Whether we hold a contemptible indifference to obvious potential markets (women, Generation X) or refuse to invest passion in the work we spend too much time on, Tom raises these points here. And he pours his heart and soul into every page, leaving no stone unturned. Conveying the results of four years of thought, Peters reconstructs the American business system with passion, design, and the concept of the "strong woman." In this book, Tom Peters, America's most influential business thinker, declares that traditional business books are useless in today's chaotic new world. In the preface, Tom Peters claims: Business is cruel. Or at least it could be. But the "business experience" of bankruptcy prevents us from fully considering the changes taking place in today's workplace. Under the conditions of the new economy, people must take on professional responsibilities while also mastering the corresponding power.