Network Advertising Design and Production: 21st Century Vocational and Technical College Art and Design Planning Textbooks

Author: Xie Chengkai
Publisher:
Publish Date: 2005-11-01
Features: Based on the characteristics and current status and trends of online advertising, this book systematically analyzes and elaborates on three aspects: the development and features of online media, online advertising design, and online advertising production technology. The book is divided into 6 chapters. Chapter 1 introduces the advertising value of the internet, Chapter 2 introduces the general principles of online advertising, Chapter 3 introduces online advertising design, Chapter 4 introduces online advertising animation production, Chapter 5 introduces interactive techniques for online advertising, and Chapter 6 introduces case studies in online advertising production.
This book can serve as a textbook for advertising design majors, e-commerce majors, and computer information management majors in higher vocational and technical colleges, as well as a reference book and self-study guide for online advertising professionals, corporate marketing personnel, and enthusiasts of online advertising.