New Managerial Economics

Author: (USA) Boyes
Publisher:
Publish Date: 2006-01-01
Features: The New Managerial Economics breaks the traditional writing style of books, emphasizing the crucial role of economic intuition in making correct business decisions. Unlike other managerial economics textbooks that generally focus on quantitative analysis, The New Managerial Economics highlights logical and conceptual modeling—illustrated by real-life cases—to highlight the relationship between economics and key business decisions such as cost, price, market, and human resources. Through this book, students will be able to judge the strategic costs and benefits of each business decision through their own thinking, without relying on common so-called shortcut tools. This book is the best choice for MBA or other managerial economics courses with less reliance on quantitative analysis. The purpose of this book is to show non-economists the power of economics and to explain to economists how economics is applied by managers. Economics not only describes why businesses do things, but also points out strategies for entrepreneurs and managers. It has been proven that popular business terminology is often based on some economic concept, and economics can bring many profound insights to business practice.