Strategic Planning: Principles, Techniques, Pitfalls, and Case Studies (Second Edition)

Author: Wu Can
Publisher:
Publish Date: 2005-11-25
Features:
- Reflects the originality of Chinese scholars, absolutely no plagiarism: This book has surpassed similar books both domestically and internationally in many aspects, including practical operations and theoretical innovation.
- Leads the trend in management and economics literature: While deeply elaborating on theory, this book cites a large number of cases, which is exactly the current trend and direction of world management and economics literature—combining theory with cases.
- Unique writing and concept: The book maintains its own style in writing or conceptualization, avoiding similarity with books both domestically and internationally. It also strives to engage readers in the writing and conceptualization process.
- Specialized research on planning studies: The book conducts in-depth research on planning studies, exploring planning techniques and pitfalls, systematically analyzing successful and unsuccessful planning cases, and interpreting controversial planning cases to reveal some regular patterns in the planning process, thereby systematically constructing the field of planning studies.
- Many viewpoints in the book are proposed or summarized as theories by the author for the first time, and a large number of cases are used to illustrate and analyze them during the writing process.
- The book has theoretical guidance value, and many of its explanations are also practically applicable.
- The majority of the cases in the book are personally interviewed and written by the author, with absolutely no plagiarism. The writing and conceptualization process also maintains a unique style, avoiding similarity with books both domestically and internationally.
- It is precisely because of this that the book has surpassed similar books both domestically and internationally in many aspects, including practical operations and theoretical innovation.