Secretary Public Relations Coordination Basics: Modern Secretary Series Textbook

Author: Yang Jizhao
Publisher:
Publish Date: 2005-11-25
Features: This book aims to unify the coordinating functions of public relations and secretarial work, integrating related content into a new course. Although it has the intention and confidence for innovation, as well as practical experience and achievements, the author dares not claim it to be fully mature, but rather presents it as a stepping stone for further exploration. The book consists of 10 chapters, sequentially introducing the nature, characteristics, and definitions of public relations and coordination, as well as the connections between the two. It covers fundamental theories of public relations, the coordinating functions of secretarial public relations, the objects, types, principles, timing, procedures, methods, techniques, and skills of secretarial public relations coordination. Additionally, it discusses specialized tasks and crisis management in secretarial public relations coordination, as well as the requirements for such coordination. The book places special emphasis on linking the practical aspects of secretarial public relations coordination, using numerous case studies for illustration. At the beginning of each chapter, an "Introduction Case" is provided to guide students in their learning. Within important theoretical explanations, "Reference Cases" are included to inspire further reflection, and at the end of each chapter, selected cases are analyzed to deepen students' understanding of key concepts. The structure is innovative, unique, yet scientifically and rationally organized. The content is rich and comprehensive, with clear and concise explanations, complemented by charts to vividly reveal the essence of the theories. At the end of each chapter, "Chapter Summaries" and "Key Concepts" are provided for student review. Special sections such as "Class Discussion Questions," "Review and Reflection Questions," and "Work Practice Questions" are also included to help students assess their understanding of the material.