WatsonIBM

Author: (USA) Richard Tedlow
Publisher:
Publish Date: 2005-11-25
Features: In the book Watson and the IBM Dynasty, Richard S. Tedlow successfully reconstructs the life of Thomas J. Watson and the history of his family, giving us an authentic view of an outstanding entrepreneur and his family. At the same time, it lifts the veil on how IBM, originally a small, obscure company (CTR), grew into a giant in 20th-century American and global information processing. The book aims to help readers better understand the legendary figure of Thomas J. Watson and the IBM myth he created, as well as to inspire and enlighten them. This is a classic story of a family business. Although many books about Watson have been published, this one by Harvard Business School professor Tedlow is hailed as a classic work in American business history and is a must-read. Thomas Watson was once hailed as the "world's greatest salesman." He saw selling as the goal of his career and the ideal of his life. He was one of the most culture-focused managers in American business history. His unique corporate values and traditions were among the driving forces behind IBM's growth and expansion. His son, Thomas J. Watson Jr., regarded his father as an idol and believed that "his life mirrored his father's." He strove to imitate his father and do his best, but "he was not his father." He sacrificed his younger brother's career for his own. From then on, no one else in the Watson family could shoulder the responsibility of managing IBM. IBM gradually declined. However, it did not fade from public view because the external CEO, Lou Gerstner, saved the company. To some extent, it was an outsider who helped IBM "escape the jaws of death." The readership of this book is very broad, suitable for marketing management teachers and students in business schools across the country, as well as corporate marketing management personnel. At the same time, it can also serve as a teaching reference for the study of business and family history, and is suitable for the general public interested in IBM's history.