Company Strategy: A Resource-Based View (Second Edition)

Author: (USA) Collis
Publisher:
Publish Date: 2006-01-01
Features: This book analyzes strategic issues from the perspective of corporate resources. Its core idea is that the company and its competitive advantages are built upon the unique resources it possesses, as well as the unique way it allocates these resources in a specific competitive environment. At the same time, given that factors such as the company's boundary selection and the organizational mechanisms that drive strategic success are also crucial, this book provides in-depth elaboration and analysis of these important issues. This book is suitable for corporate managers, scholars engaged in the study of management and strategic management, as well as faculty and students of management disciplines in higher education institutions.