E-commerce Basics Tutorial

Author: Lin Hai
Publisher:
Publish Date: 2005-09-01
Features: This book systematically introduces the fundamental theoretical framework and related specific knowledge of e-commerce, provides a detailed explanation of the new technology systems in the current development of e-commerce, and comprehensively describes the roles, positions, and specific workflows of the main participants in this special transaction method. Additionally, it focuses on introducing some of the major application areas of e-commerce and their specific application scenarios. The primary features of this textbook are first reflected in its clear structure, which completely follows the conventional cognitive process of readers, gradually expanding the introduction around the main thread of "What is e-commerce—What does it have—How to use it," from simple to complex. Second, it places special emphasis on the combination of theory and practice, incorporating numerous real-world cases in each chapter and providing learners with ample exercises and practical training tasks. At the same time, it strives to capture the latest trends in the e-commerce world, paying attention to introducing the new trends and new technologies of e-commerce into the textbook. It also makes every effort to ensure the content is easy to understand. Therefore, it also makes extensive use of illustrations. The target audience for this textbook includes students in vocational and technical colleges, as well as various ordinary or adult specialty programs in computer science, e-commerce, information management, business management, and other related fields. It can also be used as a teaching material for training employees in the workplace and as a self-study textbook for various social learners.