Product Manager Practical Handbook

Author: Wang Xin
Publisher:
Publish Date: 2006-01-01
Features:
· Classic case studies from Kingsoft.
· A perfect combination of planning and implementation.
· Real-world experience that can't be learned in school.
Open this book, and every word will feel familiar yet strange. It’s strange because compared to the best-selling marketing books on the market, it stands out in its uniqueness. The numerous marketing books currently on bookstore shelves are either theories based on Western market concepts or market strategies inspired by classics like "The Art of War" or "The 36 Stratagems."
Certainly, these texts have been indispensable mentors and companions during Kingsoft’s growth, but I still feel that the current market lacks a truly practical introductory guide to marketing that can be quickly applied in real-world scenarios. Compared to today’s bestsellers, "The Product Manager’s Practical Handbook" is not the kind of classic you’d keep on your bookshelf for reference after reading—it’s the kind of guide you’d carry in your briefcase, ready to flip through at a moment’s notice. I believe you’ll find that much of its content can be directly used in your marketing work, or even copied verbatim.