Hotel Marketing Techniques

Author: Liu Minghui
Publisher:
Publishing Date: 2005-09-01
Features: This book is a professional textbook for higher vocational and technical colleges in the fields of tourism and hotel management. It provides a detailed introduction to hotel market environment analysis and market research techniques, hotel consumer purchase behavior analysis techniques, hotel market segmentation and positioning techniques, hotel product strategies, pricing strategies and techniques, hotel marketing methods and techniques, and hotel customer relationship management techniques. The book is written with the practical work of tourism and hotel management in mind and serves as a textbook for higher vocational and technical colleges in tourism and hotel management. It can also be used as a reference for on-the-job training and individuals working in related fields. The book is edited by Liu Minghui as the chief editor and Zhong Jianwei as the deputy editor. The division of labor for the book is as follows: Chapters I, II, III, IV, V, VI, VII, VIII, IX, and the appendix were written by Liu Minghui, while Chapters II and III were written by Zhong Jianwei. Finally, Liu Minghui conducted a unified revision, supplementation, comprehensive editing, and finalization of the entire book.