Director of Electric Power Marketing Must Read

Author: Li Qing
Publisher:
Publish Date: 2006-01-01
Features: This book is organized and written based on the practical needs of training and teaching for the job competency and comprehensive quality enhancement of management personnel in power supply enterprises. It is a highly practical training textbook. The entire book is divided into 9 chapters, with content specifically tailored to improve the job competency and comprehensive quality of marketing directors in power supply enterprises. The book not only includes leadership innovation capabilities and communication and negotiation skills but also elaborates on key issues in performance appraisal and corporate process reengineering. Additionally, it explores power marketing and competition strategies, demand-side management, legal support in business operations, tax knowledge, and financial management skills, aiming to comprehensively enhance the job performance of marketing directors and ultimately improve corporate economic benefits. This book can serve as the primary teaching material for training marketing directors in regional power supply enterprises and marketing section heads in county power supply enterprises, as well as a reference for business management personnel and marketing staff in power supply enterprises.