Real estate marketing

Author: Wu Xianghua
Publisher:
Publish Date: 2005-10-01
Features: The development of the real estate market is inseparable from the research of real estate marketing theory. Real estate marketing is a core course for undergraduate and postgraduate students majoring in real estate management, engineering management, and real estate management in universities. Based on the fundamental theories of marketing, this book focuses on the combination of theoretical knowledge and practical applicability, reflecting the latest characteristics of real estate market development. The book is divided into ten chapters, each followed by cases and review questions. The target readers include undergraduate and postgraduate students in engineering management or real estate, as well as real estate marketing planners, sales managers, marketing professionals, and others. It can also serve as a training textbook for real estate management personnel.