Introduction to E-commerce

Author: Li Qi et al.
Publisher:
Publish Date: 2004-01-01
Features: "Introduction to E-commerce" is the first core course for e-commerce majors. To lay a solid foundation for students learning e-commerce, this book provides a comprehensive and in-depth introduction and exploration of the fundamental knowledge of e-commerce from several aspects of its interdisciplinary nature, marginality, comprehensiveness, systematicity, and advanced nature. The book mainly includes the basic concepts and principles of e-commerce, as well as fundamental theories such as the economic, management, and technical environments of e-commerce. It also covers the role and application of the government in e-commerce, the application of e-commerce by enterprises and consumers, and the analysis of the e-commerce industry and the e-commerce economy. This textbook is primarily designed for undergraduate e-commerce majors. Of course, it can also serve as a reference book for undergraduate and junior college students and working professionals in economics, management, and information-related fields who wish to learn about e-commerce.