21st century marketing

Author: Paul Postman
Publisher:
Publish Date: 2000-01-01
Features: The information technology revolution and the widespread application of information technology in the media have fundamentally transformed the entire marketing world. However, people often overlook a fundamental factor: for millennia, human behavior has been determined by the same thought processes. Although the manifestations have changed, these ancient behavioral patterns and their roots in the human nervous system have remained unchanged. This book shows business leaders how to implement effective marketing strategies in today's technology- and media-driven society. The author describes the radical changes in information technology and media, as well as how the impact and effectiveness of these changes are influenced by our outdated behavioral patterns. The book is filled with profound insights and case studies that provide valuable recommendations for future business opportunities and customer needs.