The semantics of the product

Author: Zhang Linghao
Publisher:
Publish Date: 2005-10-01
Features: "Product Semiotics" focuses on studying products as symbols similar to language from the perspectives of semiotics, communication studies, and cognitive psychology, exploring their symbolic meanings in use environments—not only physical functions but also psychological, social, and cultural connotations. It applies the characteristics and methods of these meanings to practical product design.