Product Innovation Design and Thinking

Author: Zhang Qi
Publisher:
Publish Date: 2005-11-01
Features: In today's rapidly advancing science and technology and increasingly fierce international market competition, product innovation is the core and starting point of all corporate activities, and the foundation for survival and development. The challenges of product innovation today are more complex and systematic. Design cannot rely solely on the flashes of inspiration of designers to achieve immediate success, as this makes it difficult to objectively grasp the essence of solving design problems. Therefore, designers must master a scientific approach to understanding all human-made things, enabling the design process to scientifically and systematically address product innovation challenges. This book is inspired by this idea. It is divided into six chapters, introducing design thinking, design methods, product innovation design, and practical case studies in product design. During the writing process, efforts were made to combine a rich mix of visuals and text, integrating process-oriented, informational, and readability.