New Perspectives on the Operation of Radio and Television Media Industries

Author: Huang Shengmin Zhou Yan Ma Lijie
Publisher:
Publish Date: 2005-10-01
Features: This book discusses various aspects of the operation of radio and television media industries from four perspectives. It primarily introduces relevant concepts such as media, radio and television media, and media industry operations. It elaborates on the elements of radio and television media, including programs, advertising, audiences, the internet, and diversified industries. It analyzes the three major strategies for the healthy development of radio and television media and provides detailed explanations of media technologies such as digital television, satellite and internet television, and mobile television.