Travel Agency Management

Author: Qiang Maoran, Sun Ping / Country: Mainland China
Publisher:
Publish Date: 2005-07-01
Features: The tourism discipline itself is a comprehensive major category in higher education, and the management of travel agencies is no exception. During the writing process of this book, the complexity of travel agency management was fully considered. It comprehensively applies knowledge from multiple disciplines such as business management, tourism marketing, tourism economics, financial management, and service marketing, and conducts research on the modern comprehensive management system of travel agencies based on this foundation. Building on the experience of advanced management practices from foreign travel agencies and the summary of domestic travel agency management practices, this book delves into in-depth research from different levels involved in travel agency management. At the same time, considering the strong practical nature of travel agency management, it also conducts research on practices, methods, and cases to facilitate reader understanding when revealing the basic principles of travel agency management, striving to achieve an effective combination of theory and practice. The book is divided into twelve chapters, covering topics such as an overview of travel agencies, the division system and classification system of travel agencies, the establishment of travel agencies, the development of travel agency products, the sales management of travel agencies, the reception management of travel agencies, the human resource management of travel agencies, the financial management of travel agencies, the risk management of travel agencies, the practical operations of travel agencies, and the current status and development trends of the Chinese travel industry.