Multinational Corporation Operations and Management

Author: Li Erhua
Publisher:
Publishing Date: 2005-10-01
Features: Currently, multinational corporations play an increasingly important role in the development of the world economy. As China's economy gradually integrates into the scope of the global economy, more and more multinational corporations are investing in China. At the same time, more and more Chinese enterprises are growing stronger and moving towards the direction of multinational corporations. To meet the demands of the times, it is essential to understand the relevant theories and business practices of multinational corporations. This book introduces the emergence, development, global strategies, direct investment, technology transfer, business models, and other content of multinational corporations, while also discussing organizational, marketing, financial, and human resource management issues of multinational corporations. The entire book strives for up-to-date knowledge, clear perspectives, and concise, practical insights. It can serve as a textbook for economic and management majors in higher education institutions, as well as a reference for professionals in the business community and other economic management departments.