Local Customer Management Case Studies: Gold Customer Service Series

Author: Ziqiu
Publisher:
Publish Date: 2005-11-01
Features: The author has long been engaged in marketing practice and training work, focusing for many years on practical case analysis and coaching techniques. With profound insights and experience in case training, he has now compiled and summarized the teaching cases and experiences accumulated over the years. The book thoroughly extracts and summarizes the key points and common mistakes of each case, offering them to readers in need. The target readers of this book are primarily marketing professionals, as well as internal marketing trainers and professional marketing trainers within enterprises. The book is divided into six chapters, categorized based on the actual work content and characteristics of customer management. These chapters are titled "Customer Communication Case Analysis," "Customer Selection Case Analysis," "Customer Development Case Analysis," "Customer Management Case Analysis," "Customer Service Case Analysis," and "Customer Complaint Case Analysis." Each chapter selects eight typical cases, covering nearly all aspects of customer work and serving as a comprehensive guide. This meets the needs of learners for systematic study. The numerous practical examples in the book can serve as reference materials, not only helping to improve learning effectiveness but also enriching and tailoring marketing training materials. They can inspire better training methods and on-site arrangements.