New Product Development Management Operation Specification (Operation = Process + Specific Methods)

Author: Gan Huaming
Publisher:
Publish Date: 2004-01-01
Features: As is well known, the products manufactured and sold by a company are the foundation of its survival and development, representing the comprehensive output of its production system. Various corporate goals, such as market share and profit, are dependent on these products. If a company has good, market-favored products, it will develop rapidly; otherwise, it may decline and even face catastrophic failure. However, at any time and for any company, the product advantages it possesses are only relative and temporary. Once-glorious companies like Wang An in the U.S., the Giant Group in China, and Shenyang Feilong have now declined, and the primary reason is the gradual loss of their original product advantages. Unlike 100 or 50 years ago, in today's rapidly advancing science and technology and increasingly fierce international market competition, no existing market share is secure, and the life cycle of any product is very limited. The product advantages a company can hold are becoming increasingly fleeting. From office automation equipment, communication devices, and clothing to financial insurance and medical services, everything is in fierce competition. Unless a company can continuously create new products, it will shrink and die. Therefore, new product development holds extraordinary significance for businesses. The process of new product development is illustrated in the figure.
As is well known, the products manufactured and sold by a company are the foundation of its survival and development, representing the comprehensive output of its production system. Various corporate goals, such as market share and profit, are dependent on these products. If a company has good, market-favored products, it will develop rapidly; otherwise, it may decline and even face catastrophic failure. However, at any time and for any company, the product advantages it possesses are only relative and temporary. Once-glorious companies like Wang An in the U.S., the Giant Group in China, and Shenyang Feilong have now declined, and the primary reason is the gradual loss of their original product advantages. Unlike 100 or 50 years ago, in today's rapidly advancing science and technology and increasingly fierce international market competition, no existing market share is secure, and the life cycle of any product is very limited. The product advantages a company can hold are becoming increasingly fleeting. From office automation equipment, communication devices, and clothing to financial insurance and medical services, everything is in fierce competition. Unless a company can continuously create new products, it will shrink and die. Therefore, new product development holds extraordinary significance for businesses. This book provides a detailed explanation of the operational norms for new product development management.