Advertising Practitioner's Handbook -- With This Book in Hand, Industry Information at Your Fingertips

Author: Xie Wanjie
Publisher:
Publish Date: 2005-04-01
Features: Exquisite design, vibrant information, clear categorization, rich content, and no tedious reading experience. The book intersperses quotes from advertising masters, offering subtle inspiration; practical knowledge is also included, serving as a quick reference guide.
Ad professionals talk about positioning and creativity. In Beijing's advertising industry, there are plenty of good design books and excellent professional magazines, but a specialized tool book like this is rare. It combines the strengths of all parties in Beijing's creative industry into a concise, exquisite tool book, bridging communication between the advertising industry and the industry at large. This book fills such a gap.
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