Essentials of Strategic Management (Third Edition of the Bilingual Teaching Series)

Author: David Hanges
Publisher:
Publish Date: 2004-11-01
Features: This book is a concise summary, based on the authoritative classic textbook Strategic Management (9th Edition) by the best-selling author team of Hanges and Klimoski. It employs concise, summarized, and rigorous language to elaborate on the most important concepts and methods of strategic management, enabling readers to grasp the essence of strategic management in the shortest time possible. The book not only well summarizes some classic concepts and methods of strategic management but also effectively summarizes the latest perspectives since the 1990s, such as the Resource-Based View, core competencies, team-based organizations, and the Balanced Scorecard. Most of the cases in the book occurred in 2002. Since its publication, the book has been favored by faculty and students of many renowned universities worldwide.
Target Audience: Faculty and students of business and economics, as well as management personnel in enterprises and institutions.