Operating Sports -- The Business Strategies of American Sports Leaders

Author: David Carter (USA)
Publisher:
Publish Date: 2004-07-01
Features: Don't be misled by the entertaining and competitive content in this book. The cases it provides, though drawn from the world of sports—from the National Association for Stock Car Auto Racing to the Dallas Cowboys—reflect crucial business operation principles. David Carter and Darren Rovell use examples from the sports world to teach us how to build brands, manage crises, and handle other common challenges in business. It tells you how to succeed in the world of major sports business—essential reading for domestic sports business operators! This book offers a unique perspective on sports, recognizing the trends it is forming—complex and ever-changing business—not just entertainment and games. It is concise, engaging, and informative. Readers can not only enjoy the pleasure of reading in fascinating sports stories but also learn important business practices and principles, making it a rare gem. The book is rich in content and highly engaging. It truthfully tells us the stories of notorious sports celebrities and how they do business. It focuses on the fascinating and unbelievable behind-the-scenes stories in the world of sports, which influence how we do business today. Reading this book is truly a pleasure.