Author: Zhang Qun
Publisher:
Publish Date: 2005-08-01
Features: Based on the theoretical system of marketing, the book systematically elaborates on the fundamental theories, knowledge, and methods of marketing. In terms of layout, it emphasizes both the completeness of marketing theory and the latest developments in the discipline. The main contents include: Overview of Marketing, Marketing Environment Analysis, Consumer Behavior Analysis, Market Research and Forecasting, Target Marketing Strategies, Marketing Strategy, Product Strategy, Pricing Strategy, Distribution Strategy, Promotion Strategy, Marketing Organization and Management, and New Frontiers in Marketing. Additionally, the book highlights practicality and readability, with thought questions and case studies provided in each chapter to facilitate understanding and mastery by readers.
Marketing Science
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