Compete at the strategic level: Methods for forging the core competitiveness of the media

Author: Xinhua News Agency Research Institute
Publisher:
Publish Date: 2005-10-01
Features: Based on the content of the papers and the overall discussion of this year's conference, in addition to the characteristics that have been upheld by previous news academic conferences—such as combining inheritance with innovation, theory with practice, full-time and part-time research, and a wide range of topics—this year's conference also has the following features:
First, it proposed many valuable suggestions after thoroughly studying the development ideas, trends, and directions of Xinhua News Agency.
Second, the research on large domestic and international media groups has become more in-depth and empirical.
Third, more papers provided a rational review and analysis of implemented reform plans and measures, reflecting the requirement that feasibility studies should be comprehensive and dialectical.
Fourth, some new achievements have emerged in the research on major theoretical topics.
The papers collected in this book delve into significant issues such as public opinion guidance and governance capability building, the composition and enhancement of core competitiveness, the selection of competitive strategies, solving reporting challenges, the reengineering of editorial and production processes, and the operational models and competitive strategies of foreign media. These discussions help people continue to explore the path to forging and improving the core competitiveness of media.
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