Network Public Relations

Author: (English) Phillips
Publisher:
Publish Date: 2005-10-01
Features: After two decades of the development of public relations in China, I am very pleased to see the publication of the first series of translated public relations books. This series draws on advanced international public relations theories and case studies, making it a classic collection of public relations works. It is believed that its publication will provide leading international perspectives and practical methods for the rapidly developing public relations industry in China. Li Daoyu, President of the China Public Relations Association
The rapid development of public relations in China in the fields of research, education, and practice has attracted the attention of global peers. As the first professional public relations book series in China, this collection features outstanding international public relations classics from recent years, with authors enjoying high professional reputation in the field of international public relations. The publication of this series provides Chinese public relations professionals with a window for communication with their international counterparts, while also offering more comprehensive theoretical support and operational examples for the rapidly growing public relations industry in China.
This book primarily discusses how to use the powerful and dynamic medium of the internet cleverly and effectively. Based on the latest research, it aims to bridge the gap between time and analysis, meeting the information needs of network practitioners at different levels. The book also provides clear indicators for organizing public relations and looks ahead to the future development of the online public relations industry.