Strategic consulting

Author: Fang Shaohua
Publisher:
Publish Date: 2006-01-01
Features: Maybe you are a corporate president, and your company is soaring, but you feel lost about how to continue expanding its scale. Or perhaps you are a product development manager, and the successful development of a new product has left you struggling with how to launch it. Or maybe you are a consultant, and you are overwhelmed by how to help your clients formulate the best strategies to stand out in complex competition. Then, open this book. Here, you will find neither obscure theories nor lengthy didactic speeches, but only classic analytical methods, practical tools, detailed steps, and numerous charts—these are the competitive advantages of global renowned consulting firms. The author shares his experiences and insights from over a decade of working at world-famous consulting companies, particularly by fully recreating several consulting cases. This makes world-famous consulting firms no longer seem unattainable, and the winning strategies of successful enterprises no longer appear mysterious!
Chapter 1 of this book is an introduction, which primarily introduces the basic concepts and knowledge of strategy, strategic management, and strategic consulting, as well as their development process. Chapters 2 and 3 are the core, revealing the competitive advantages of global renowned consulting firms. In fact, methodologies and tools complement each other and are closely linked. During the writing process, the author initially wanted to combine them into one chapter, but later decided to separate them to convey a fact: indeed, global renowned consulting firms have accumulated and developed a set of scientific and advanced consulting methodologies and tools in various consulting fields, which are crucial for the success of consulting projects.
The so-called consulting methodology mainly refers to the step-by-step process of how to conduct a project for a client, what actions to take, why to take them, and what results to expect. Sometimes, it also includes some project management content. In this chapter, we introduce some basic methods of enterprise strategic consulting analysis. Many similar books may touch on some of these topics, but none are as systematic and comprehensive. In the final section of this chapter, we focus on introducing a mature strategic consulting methodology, along with its process and content, for reference.
Chapter 4 is an important section, primarily introducing relevant cases of strategic consulting. The final chapter, Chapter 5, is an outlook on strategic consulting. It aims to explore some major characteristics and development trends of enterprise strategic consulting in the world, especially in China, the world’s largest market and the country with the greatest development potential. In the appendix, we introduce some global renowned consulting firms, industry associations, and websites to better help readers understand relevant knowledge in the field of strategic consulting.